We're proud to be named Boutique Agency of the Year by Mumbrella CommsCon
What Makes Us Different?
SENIOR SERVICE
On average, our team members each have 11 years experience. The people doing the work are experienced professionals who hit the ground running and deliver results.
NO MINIMUM RATES
We’re confident in our abilities and that’s why, unlike other agencies, we don’t have a minimum project fee or retainer. We know that from little things, big things grow.
RESULTS DRIVEN
We take measurement seriously and create bespoke frameworks for each campaign or retainer. Seven measures outcomes, not outputs and we pride ourselves on meeting and exceeding KPIs.
VALUES
After 15 years in the industry, our agency founders wanted to solve common client bugbears. These are addressed in our seven values which we live and work by.
Our Values
WE ARE GUIDED BY SEVEN KEY VALUES
Our agency was set up to solve common client bugbears such as having to constantly invest time in new team members, being serviced by inexperienced teams, lack of results, transparency and accountability. Sound familiar?
Our seven values represent our promise to clients. We live and work by these values daily and our agency’s name is a constant reminder.
01
BE INNOVATIVE
Deliver strategic, creative and integrated solutions
02
COMMIT TO EXCELLENCE
Create and be proud of best-in-class campaigns
03
TELL IT LIKE IT IS
Give honest and informed professional advice
04
BE ACCOUNTABLE
Do what you promise to deliver
05
BE PROACTIVE
Don't wait to be asked, just muck in
06
HAVE A CONSCIENCE
We give back to the community and help other to do the same
07
BE HUMAN
If we can't have fun along the way, what's the point?
Public Relations
We develop narratives and tell brand stories through a range of channels including media, influencers and direct to a brand’s audience. Our team work across consumer and corporate communications.
Here’s a flavour of what we do:
PR STRATEGY
Our senior team create and deliver communication strategies focussed on solving business challenges (not just communication challenges).
MESSAGING
We’re experts in crafting clear, concise and effective messaging.
THOUGHT LEADERSHIP
We articulate thought leadership pillars for our clients before bringing them to life through a range of communication channels inc. media (print, digital, broadcast), social media (LinkedIn, Twitter) and third party influencers.
MEDIA RELATIONS
Our extensive media relationships help us secure stories with media every day.
TALENT MANAGEMENT
We manage talent on behalf of clients including identifying relevant talent, negotiating contracts, creating content with talent and media interviews.
AGENDA SURFING
We leverage the news agenda to generate coverage for clients. This might include offering a spokesperson for comment or crafting a story off-the-back of the news.
WRITING
We bring a brand’s narrative to life through media materials including feature stories, press releases, by-line articles, opinion pieces and blogs. At Seven, we ensure our content is optimised for search.
MEDIA FAMILS
We pitch, plan and host media familiarisation trips on behalf of clients. Our team has hosted famils to Spain, New Zealand, Malaysia, Vanuatu and more.
MEDIA EVENTS
We manage media events including relationship builders, launches, CEO lunches, round tables and panel discussions.
THIRD PARTY RESEARCH
We’re experts in commissioning third party research and analysing the data to create content for brands.
CRISIS MANAGEMENT
We are on call 24/7 for our clients to help manage issues and crisis. This could range from developing reactive messages for media, rapid response on social media, preparing spokespeople to managing a press conference.
REPUTATION MANAGEMENT
Our senior team create and implement strategies to manage reputations of brands and individuals.
MEDIA TRAINING
Seven offers specialist media training from half day workshops to three day intense training. By doing so, company spokespeople are prepared for media interviews including in times of a crisis.
ISSUES PREPAREDNESS
We work with clients to audit possible risks and plan how they will be handled with internal and external communications.
INTERNAL COMMUNICATIONS
We develop and implement internal communication strategies to engage and mobilise staff as brand advocates.
Digital
Seven Digital exists to connect brands and organisations with their audiences online. We offer a full suite of digital and creative services.
RESEARCH & INSIGHTS
We use online tools and technology to gain audience insights that guide our thinking.
CREATIVE & CONTENT DEVELOPMENT
We come up with creative ideas and media-firsts that help brands cut-through the clutter.
MULTI-CHANNEL CAMPAIGNS
We develop and implement campaigns across a range of channels helping clients to engage their target audiences.
INFLUENCER ENGAGEMENT
We use bespoke tools to source the right talent for brands. We also manage influencer campaigns from start to finish.
SOCIAL MEDIA STRATEGY
Social strategies, conversation calendars, creating content, community management and paid amplification.
EXECUTIVE PROFILING
We build executive profiles by digitally optimising opinion and thought leadership stories.
REPORTING & ANALYTICS
We pride ourselves on being transparent and provide full reporting and analytics on client campaigns.
DIGITAL STRATEGY
Seven creates integrated digital strategies that solve business problems.
VIDEO PRODUCTION
We manage the process end-to-end including storyboards, casting, production and editing.
VIDEO & VIRAL CAMPAIGN SEEDING
Our team seeds content across a range of digital, social and media channels.
COMMUNITY MANAGEMENT
24/7 management including monitoring, responding and issues management on social channels.
DIGITAL PLANNING & BUYING
We recommend and buy digital media that helps clients reach and influence their audience with relevant content.
ASSET DEVELOPMENT/OPTIMISATION
From developing graphics to emotive video, A/B testing and optimising creatives to ensure success.
SEO & SEM
We help ensure brand campaigns are visible in search engines via paid and organic opportunities.
China Digital
The Chinese digital landscape varies significantly to Australia’s and requires a bespoke approach. A China-ready digital strategy needs to account for specific social media channels, digital behaviours, mobile technology and the latest tech trends.
Seven’s China Digital offers a full suite of digital and creative services specific to reaching Chinese audiences:
CHINESE RESEARCH AND INSIGHTS
We use online tools and technology to gain Chinese audience insights that guide our thinking.
CHINA-READY DIGITAL STRATEGY
Seven creates integrated digital strategies to reach Chinese audiences both at home and in China.
MANDARIN CREATIVE & CONTENT
We create content that resonates with Chinese audiences and that is in Mandarin.
VIDEO & VIRAL CAMPAIGN SEEDING
We can seed content to Chinese audiences through a range of specific digital, social and media channels.
CHINESE INFLUENCER ENGAGEMENT
Seven knows, and is connected with, Chinese social media influencers both at home and in China.
ASSET DEVELOPMENT/OPTIMISATION
Seven creates and optimises digital assets in Mandarin to tell our client’s stories. We also do A/B testing.
REPORTING & ANALYTICS
We pride ourselves on transparency and provide full reporting and analytics.
PUBLIC RELATIONS
We can engage Chinese media in Australia with Mandarin media materials.
WORKSHOPS AND TRAINING
Our workshops are tailored to each client depending on their sector and business goals.
CHANNEL MANAGEMENT
Development and management of Chinese digital and social channels on behalf of brands.
VIDEO PRODUCTION
Mandarin video content that resonates with Chinese audiences.
CHINA SOCIAL MEDIA STRATEGY
We create bespoke social media strategies and content that addresses China’s cultural and language nuances.
COMMUNITY MANAGEMENT
24/7 management of your online presence including monitoring, responding and issues management..
EXECUTIVE PROFILING IN CHINA
We build executive profiles in China by digitally optimising opinion and thought leadership stories.
TRANSLATIONS
We can help you translate content and marketing material between E
EVENT MANAGEMENT
We can manage an event for Mandarin speaking audiences end-to-end.
Content
Seven is an integrated communications agency that help brands share their story through a range of content solutions.
Here’s a flavour of what we do:
CONTENT STRATEGY
We create strategic content plans that align to client’s business goals, audiences and messaging. Our content is focussed on a client’s call-to-action or key audience take-outs.
SOCIAL MEDIA CONTENT
Our team creates bespoke and engaging content for social media whether that be posts, graphics, animation, games, video or podcasts.
CONTENT SYNDICATION
We not only manage content creation but importantly syndication through owned, earned and paid channels.
SPONSORSHIPS & PARTNERSHIPS
We identify the right sponsorship and partnership opportunities, negotiate the terms and ensure our clients get maximum value for their investment.
BRANDED CONTENT
We produce branded content for a range of channels including print, online and broadcast.
VIDEO
We create and manage video production end-to-end for a range of purposes including storytelling, content for editorial, social media videos, product launches, CEO messages and crisis communications.
BRANDED CONTENT AND BROADCAST INTEGRATION
Seven offers a range of solutions to help brands appear on Australia’s favourite TV and radio programs.
PODCASTS
We create cost effective podcasts and radio-ready content. Our team also seeds this content to radio networks and third party online channels.
MOTION GRAPHICS & HYPE-REELS
We create animations and motion graphics for digital campaigns. We create hype reels and video case studies for award entries, internal and external communications.
CASE STUDIES AND AWARD ENTRIES
We research, write and produce case studies and award entries using copy and video content.
BLOGS
We strategise, write and amplify blog content through owned, earned and paid strategies. In many cases, we create economies of scale by repurposing content from PR efforts for individual and brand blogs.
IMAGERY
We research, write and produce case studies and award entries using copy and video content.
WEB CONTENT
Seven plans, writes and optimises website content.
GAMIFICATION
We use game design elements to increase engagement in brands and services and we can get your brand featured within a game.
COPYWRITING
Our copywriters work across a range of sectors and styles. We do copywriting for marketing material, websites, annual reports and more.
MOBILE CONTENT
Seven creates content specifically for mobiles including apps and tools.
Events
WE ARE GUIDED BY SEVEN KEY VALUES
We’ve got a wealth of events experience under our belts from large scale consumer activations to corporate seminars and events.
Just some of the events we manage, include:
DIRECT-TO-CONSUMER ACTIVATIONS
From taking over George Street to Federation Square, we are experienced in large scale consumer activations. Integrated with our PR and digital teams, we make sure these events have a much broader reach beyond footfall.
MEDIA EVENTS
We create and manage media events for clients from small intimate lunches to cocktail functions. We manage the logistics and the media engagement. We also manage press conferences and ‘door stops’.
SEMINARS AND CONFERENCES
Our team manage seminars and conferences for a range of corporate and government organisations including logistics, invites, managing RSVPs and on-site delivery.
EMPLOYEE ENGAGEMENT EVENTS
We manage employee engagement events including staff conferences, away days and planning workshops.
NETWORKING EVENTS
Seven create and manage networking events for a range of industries and organisations. We handle everything from ticket sales to name badges!
CEO LUNCHES
We’re well placed to manage high level CEO lunches with key executives and media.
PRODUCT LAUNCHES
With our up-to-the-minute knowledge of venues and event trends, our team create product launches that excite consumers, stakeholders, social media influencers and media.
Experience
Our team members have an average of 11 years experience. During our careers, we have worked with some of the world's leading brands and organisations. Here's a snapshot:
Our Team
PATRICE PANDELEOS
Owner & Managing Director
Patrice is the Co-Founder and Managing Director of Seven Communications and has over 17 years’ experience working in some of Australia’s highest profile media organisations including Channel 7, SCA, ARN, News Digital, Naked, MediaCom, OMD WA and Carat.
Patrice has led media and communications planning across traditional and digital channels for leading brands such as Canon, McDonalds, Expedia, Yates, Coca-Cola, Procter & Gamble, Disney, Nestle, Sanofi, Fairfax, NBC Universal, NSW and WA Government and XXXX (Lion Nathan).
Highly experienced and passionate about integrated communications, she has led award winning campaigns such as ‘Canon Shine’ which won a Bronze at Cannes Lions International Festival of Creativity.
Patrice also has extensive digital skills having launched OMD WAs digital department and taught a 10-week course for AdSchool, an industry-recognised training program for people in media. She has also been a guest lecturer on digital and social at Curtin University and spoken at multiple digital conferences.
HEATHER MOLLINS
Strategy & Planning Director
Heather has 17 years' experience in PR and integrated communications having represented some of Australia’s most loved brands and organisations such as Intrepid Travel, Yates, Huggies, Meat & Livestock Australia, Tourism Australia, REST Industry Super, St.George Bank, P&O and more.
Heather works across consumer and corporate communications and has managed issues for a range of commercial and government organisations.
At Seven, Heather develops communication strategies and creative thinking for clients. She is also hands-on delivering work including creating media and brand content, pitching to media, managing events, producing thought leadership stories and crunching data to find angles.
CHRISTINE ALLEN
Media & Content Director
Christine is a senior PR specialist with extensive experience working with a range of consumer and corporate brands including Carnival Australia, P&O Cruises, Princess Cruises, Carnival Cruise Line, Cunard, Seabourn, Tahiti Tourisme, Air Tahiti Nui, Globus, Cosmos and Avalon Waterways.
Christine became a PR consultant after seven years’ as a print and broadcast journalist. She was News Editor at Radio 2SM and a senior journalist with News Local.
MIA FERREIRA
Media & Content Director
Mia has 15 years' experience working in PR and content development for Ogilvy Public Relations, The Origin Agency and Zadro Communications.
She has worked on a broad range of brands and organisations including Tourism Australia, Destination NSW, Telstra, Goodstart Early Learning, Nestle, Purina, Ford, Sydney Gay and Lesbian Mardi Gras and Melbourne International Design Week. Amongst Mia’s strengths is her ability to find a great hook, write and deliver content and engage media and online influencers.
VARSHA KUMAR
Account Manager
Varsha is an Account Manager at Seven Communications who works across a range of clients across various sectors including travel, technology, consumer lifestyle and professional services. Varsha excels at account management, writing, media pitching and event management having achieved outstanding results for her clients.
Prior to Seven Communications, Varsha worked across a range of tech and consumer brands including Intel, Dell, Alienware, Heineken and Tip Top Bakeries.
JACKIE DARGUE
Senior Publicist
Jackie is a Senior Publicist at Seven Communications where her focus is on achieving earned media results for clients. She has excellent media relationships across a range of verticals including news, lifestyle, tech, travel, business events and gardening.
Jackie has a Bachelor of Arts from Macquarie University majoring in Media. At Seven she achieved numerous successes including securing record levels of coverage for clients across technology, lifestyle, travel, not-for-profit and professional services.
ZOE BENHAM
Account Coordinator
Following an internship at Seven, Zoe is now our team’s gun Account Coordinator. She has a Bachelor of Arts from Macquarie University majoring in Public Relations and Social Media. With strong attention to detail, Zoe manages the bespoke reporting requirements of Seven’s clients alongside managing media and social media influencer lists.
Zoe’s bubbly personality sees her build strong relationships with media across a range of sectors including travel, lifestyle, fashion, environment and technology.
Buddy
Chief Morale Officer
Meet Buddy, our Chief Morale Officer. Buddy's role involves a daily KPI of 15 pats and 15 smiles from each team member — a role he takes very seriously.
Buddy is no stranger to the limelight, having been profiled in news.com.au and leveraging 30,000 plus views for various social media accounts.
Buddy’s never say die attitude means there is not a dull moment in the office.
