2023 AWARDS
Winner, Best Government Campaign
Finalist, Boutique PR Agency of the Year
Finalist, Best Media Relations-Led Campaign
Finalist, Best Pro Bono Campaign
Finalist, Travel Marketing, Best Use of Data
Finalist, Boutique Agency of the Year
Finalist, Pro Bono/NFP Campaign of the Year
Finalist, Public Affairs/Advocacy Campaign of
the Year
What Makes Us Different?
SENIOR SERVICE
On average, our team members each have 11 years experience. The people doing the work are experienced professionals who hit the ground running and deliver results.
NO MINIMUM RATES
We’re confident in our abilities and that’s why, unlike other agencies, we don’t have a minimum project fee or retainer. We know that from little things, big things grow.
RESULTS DRIVEN
We take measurement seriously and create bespoke frameworks for each campaign or retainer. Seven measures outcomes, not outputs and we pride ourselves on meeting and exceeding KPIs.
VALUES
After 20 years in the industry, our agency founder wanted to solve common client bugbears. These are addressed in our seven values which we live and work by.
Values-Led
Our Values
WE ARE GUIDED BY SEVEN KEY VALUES
Our agency was set up to solve common client bugbears such as having to constantly invest time in new team members, being serviced by inexperienced teams, lack of results, transparency and accountability. Sound familiar?
Our seven values represent our promise to clients. We live and work by these values daily and our agency’s name is a constant remin
Public Relations
We develop narratives and tell brand stories through a range of channels including media, influencers and direct to a brand’s audience. Our team work across consumer and corporate communications.
Here’s a flavour of what we do:
PR STRATEGY
Our senior team create and deliver communication strategies focussed on solving business challenges (not just communication challenges).
MESSAGING
We’re experts in crafting clear, concise and effective messaging.
THOUGHT LEADERSHIP
We articulate thought leadership pillars for our clients before bringing them to life through a range of communication channels inc. media (print, digital, broadcast), social media (LinkedIn, Twitter) and third party influencers.
MEDIA RELATIONS
Our extensive media relationships help us secure stories with media every day.
TALENT MANAGEMENT
We manage talent on behalf of clients including identifying relevant talent, negotiating contracts, creating content with talent and media interviews.
AGENDA SURFING
We leverage the news agenda to generate coverage for clients. This might include offering a spokesperson for comment or crafting a story off-the-back of the news.
WRITING
We bring a brand’s narrative to life through media materials including feature stories, press releases, by-line articles, opinion pieces and blogs. At Seven, we ensure our content is optimised for search.
MEDIA FAMILS
We pitch, plan and host media familiarisation trips on behalf of clients. Our team has hosted famils to Spain, New Zealand, Malaysia, Vanuatu and more.
MEDIA EVENTS
We manage media events including relationship builders, launches, CEO lunches, round tables and panel discussions.
THIRD PARTY RESEARCH
We’re experts in commissioning third party research and analysing the data to create content for brands.
CRISIS MANAGEMENT
We are on call 24/7 for our clients to help manage issues and crisis. This could range from developing reactive messages for media, rapid response on social media, preparing spokespeople to managing a press conference.
REPUTATION MANAGEMENT
Our senior team create and implement strategies to manage reputations of brands and individuals.
MEDIA TRAINING
Seven offers specialist media training from half day workshops to three day intense training. By doing so, company spokespeople are prepared for media interviews including in times of a crisis.
ISSUES PREPAREDNESS
We work with clients to audit possible risks and plan how they will be handled with internal and external communications.
INTERNAL COMMUNICATIONS
We develop and implement internal communication strategies to engage and mobilise staff as brand advocates.
Digital
Seven Digital exists to connect brands and organisations with their audiences online. We offer a full suite of digital and creative services.
RESEARCH & INSIGHTS
We use online tools and technology to gain audience insights that guide our thinking.
CREATIVE & CONTENT DEVELOPMENT
We come up with creative ideas and media-firsts that help brands cut-through the clutter.
MULTI-CHANNEL CAMPAIGNS
We develop and implement campaigns across a range of channels helping clients to engage their target audiences.
INFLUENCER ENGAGEMENT
We use bespoke tools to source the right talent for brands. We also manage influencer campaigns from start to finish.
SOCIAL MEDIA STRATEGY
Social strategies, conversation calendars, creating content, community management and paid amplification.
EXECUTIVE PROFILING
We build executive profiles by digitally optimising opinion and thought leadership stories.
REPORTING & ANALYTICS
We pride ourselves on being transparent and provide full reporting and analytics on client campaigns.
DIGITAL STRATEGY
Seven creates integrated digital strategies that solve business problems.
VIDEO PRODUCTION
We manage the process end-to-end including storyboards, casting, production and editing.
VIDEO & VIRAL CAMPAIGN SEEDING
Our team seeds content across a range of digital, social and media channels.
COMMUNITY MANAGEMENT
24/7 management including monitoring, responding and issues management on social channels.
DIGITAL PLANNING & BUYING
We recommend and buy digital media that helps clients reach and influence their audience with relevant content.
ASSET DEVELOPMENT/OPTIMISATION
From developing graphics to emotive video, A/B testing and optimising creatives to ensure success.
SEO & SEM
We help ensure brand campaigns are visible in search engines via paid and organic opportunities.
Events
We’ve got a wealth of events experience under our belts from large scale consumer activations to corporate seminars and events.
Just some of the events we manage, include:
DIRECT-TO-CONSUMER ACTIVATIONS
From taking over George Street to Federation Square, we are experienced in large scale consumer activations. Integrated with our PR and digital teams, we make sure these events have a much broader reach beyond footfall.
MEDIA EVENTS
We create and manage media events for clients from small intimate lunches to cocktail functions. We manage the logistics and the media engagement. We also manage press conferences and ‘door stops’.
SEMINARS AND CONFERENCES
Our team manage seminars and conferences for a range of corporate and government organisations including logistics, invites, managing RSVPs and on-site delivery.
EMPLOYEE ENGAGEMENT EVENTS
We manage employee engagement events including staff conferences, away days and planning workshops.
NETWORKING EVENTS
Seven create and manage networking events for a range of industries and organisations. We handle everything from ticket sales to name badges!
CEO LUNCHES
We’re well placed to manage high level CEO lunches with key executives and media.
PRODUCT LAUNCHES
With our up-to-the-minute knowledge of venues and event trends, our team create product launches that excite consumers, stakeholders, social media influencers and media.
Experience
Our team members have an average of 11 years experience. During our careers, we have worked with some of the world's leading brands and organisations. Here's a snapshot:
Our Team
PATRICE PANDELEOS
Owner & Managing Director
Patrice is the Co-Founder and Managing Director of Seven Communications and has over 20 years’ experience working in some of Australia’s highest profile media organisations including Channel 7, SCA, ARN, News Digital, Naked, MediaCom, OMD WA and Carat.
Patrice has led media and communications planning across traditional and digital channels for leading brands such as Canon, McDonalds, Expedia, Yates, Coca-Cola, Procter & Gamble, Disney, Nestle, Sanofi, Fairfax, NBC Universal, NSW and WA Government and XXXX (Lion Nathan).
Highly experienced and passionate about integrated communications, she has led award winning campaigns such as ‘Canon Shine’ which won a Bronze at Cannes Lions International Festival of Creativity.
Patrice also has extensive digital skills having launched OMD WAs digital department and taught a 10-week course for AdSchool, an industry-recognised training program for people in media. She has also been a guest lecturer on digital and social at Curtin University and spoken at multiple digital conferences.
THE TEAM
Experienced PR Professionals
Seven’s team of PR professionals has a wealth of knowledge and industry-specific experience to tackle even the most complex challenges with finesse. Our team understands the intricacies of your business and are poised to exceed your expectations, all while maximising the value you receive for your investment.
When you choose to partner with us, you’re not simply engaging a service provider; you’re gaining an invaluable extension to your very own team. We take ownership of every project, holding ourselves accountable for the outcomes delivered. Our clients trust in our unwavering dedication, knowing that we will consistently exceed their expectations and act as a reliable and trusted partner.
BUDDY
Chief Morale Officer
Meet Buddy, our Chief Morale Officer. Buddy's role involves a daily KPI of 15 pats and 15 smiles from each team member — a role he takes very seriously.
Buddy is no stranger to the limelight, having been profiled in news.com.au and leveraging 30,000 plus views for various social media accounts.
Buddy’s never say die attitude means there is not a dull moment in the office.
Contact Seven Communications
Suite 3, Level 2, 26-28 Market St, Sydney